equates to a staggering £1.2 billion for
As Glasgow City Marketing Bureau (GCMB) marks a decade of
promoting the city to the rest of the world, one of the UK's
leading academics has praised Glasgow's successes alongside world
leading destinations in a new book about urban destination
Dr John Heeley, a Visiting Fellow at Sheffield Hallam University
and Director of www.bestdestinationmarketing.com, has cited Glasgow
as a world leader for its city marketing, alongside Vienna, in a
new review published in the International Journal of Tourist Cities
entitled: "Urban destination marketing in contemporary
Europe - what does "good" look like?"
This endorsement from one of the tourist industry's leading
academics comes as GCMB celebrates its ten year milestone by
announcing that business tourism secured since its inception has
been worth a staggering £1.2 billion to the city's economy.
The Bureau revealed that in the past decade it has secured 3,323
domestic and international conferences in conjunction with
Glasgow's venues, academic institutions and city partners.
More than 1.2 million conference delegates have spent 3.8
million nights in the city's hotels during this time with delegates
accounting for up to one in five hotel beds sold in Glasgow;
underscoring the importance of conventions business in driving
local economic growth.
Today's announcement also comes as GCMB reported its best ever
conference sales for the past financial year.
The Bureau together with city partners including the SECC, the
universities, NHS Greater Glasgow and Clyde, venues and hotels,
secured conventions business worth £140 million in 2014/15 - almost
£2.7 million of new business per week - representing a 3%
Between April 1, 2014 and March 31, 2015, GCMB's Convention
Bureau - which competes worldwide to bring conference business to
Glasgow - worked with the SECC and a range of city partners to
confirm 504 new international and UK conventions through to
Among the major conferences won by Glasgow in 2014/15 were:
The Congress of the International Academy of Pathology 2020
The European Society of Hypertension and the International Society
of Hypertension's (ESH/ISH) Joint Scientific Congress 2020
The World Congress of Soil Science 2022
In winning these meetings, the city beat off worldwide
competition from Beijing, Singapore, Italy, Switzerland and
This year, in a UK poll for influential industry magazine
Meetings & Incentive Travel (M&IT), Glasgow was again voted
the UK's Best Convention Bureau ahead of the likes of London &
Partners, Liverpool Convention Bureau, NewcastleGateshead
Convention Bureau and Marketing Edinburgh.
The record-breaking accolade means that Glasgow is the first UK
city ever to collect the top prize over nine consecutive years.
The highly prestigious annual M&IT poll collects votes from
more than 4,500 meetings industry professionals through an
independent audit with more than 13,000 votes cast across its award
Councillor Gordon Matheson, Leader of Glasgow City
Council and Chair of Glasgow City Marketing Bureau, said:
"We couldn't hope to celebrate our 10th birthday with better news;
we've secured £1.2 billion of conference business with nearly four
million hotel bookings, during a decade when global competition has
been increasingly fierce.
"The figures are nothing short of remarkable and a huge vote of
confidence for Glasgow.
They underpin why we are not just the UK's conference capital,
but one of the world's premier business tourism cities.
"This milestone achievement is testimony to the close
partnership network that exists between the different players
across our conventions sector, from our venues, especially the
SECC, our five universities and NHS Greater Glasgow and Clyde, to
our hotels, restaurants, transport providers, local ambassadors and
all the other conference service providers that consistently strive
to ensure Glasgow maintains its position as a first choice, global
John Heeley, Visiting Fellow at Sheffield Hallam
University and Director of
www.bestdestinationmarketing.com, said: "The convention
department of Glasgow City Marketing Bureau - alongside Vienna
Convention Bureau - is widely acknowledged by conference industry
experts and practitioners as the best of their kind in Europe.
"The fact that GCMB knocks the spots off of other UK convention
bureaux is confirmed by the M&IT awards, and its achievements
in this field are down to the scale and quality of its marketing
and sales operations, undertaken with a trademark city partnerships
approach and a real hunger to succeed, as referenced in my newly
Glasgow has also reaped success with match funding support over
the past 12 months with VisitScotland's conference bid fund.
Launched in March 2012, the fund is aimed at helping cities across
the country put together the best possible bids and attract
high-yield conventions linked to Scotland's areas of expertise in
industry, commerce, science and medicine.
Through match funding, GCMB and city partners have confirmed
nine conferences including the World Congress of Basic Clinical
Pharmacology 2022 and the International Congress on Molecular Plant
Microbe Interactions 2019.
In the last decade, Glasgow City Marketing Bureau, together with
the SECC and city partners, has brought a clutch of major world
leading conferences to the city and will continue to do so in the
months and years ahead.
Councillor Matheson added: "The past ten
years have been a huge success story for Glasgow during which we
have welcomed the world's most esteemed minds to our great city and
this achievement is the perfect springboard from which to ensure
the next decade is as equally successful.
"Glasgow City Marketing Bureau has confirmed business on its
books through to 2022 and is bidding for new conventions business
as far out as 2024 - the most exciting thing about Glasgow is that
there is still a lot more to come."